In the business world today, 90% of businesses around the globe are turning towards having their digital presence. The websites, applications and much more! But what actually makes the website attractive to visitors? Is it just the information? No! The way you present your brand is equally important. On the first glance, the design attracts, then comes the subjective part! As the time is rolling, competition is enhanced, by the demands, new innovations and ideas are seen to be applied on websites to make them top on the search engines. So, here are some recent web design trends recommended to be followed for making websites look attractive and engaging.
Dark mode:- Dark mode is multifunctional and also serves as a beneficial feature for websites. Practically, they help in reducing eye strains and save battery, so that people can be engaged for a long duration on time. It also makes the website look modern and highlights the other design elements and content. It is considered as one of the most popular and followed trends for the year.
Accessibility:- Creating a customer-centric website refers to a website which can be easily accessible by every customer and provide comfort to navigate. That also enhances the business reputation of providing an excellent experience. On the other hand, it helps in boosting SEO, increases conversion rate and helps you in reaching a large number of potential users. Using trong color contrast between text and backgrounds, adding focus indicators, using labels and instructions with form fields rather than low-context placeholder text, using functional alt tags for images etc. are some elements which help in improving accessibility of websites.
3D content and illustrations:- Web designers are exclusively following the 3D strategy for websites to look engaging. 3D effects, animations can be added through creative procedures. This gives a realistic feel to users and increases connectivity with users resulting in increased engagements.
Videos:- Videos already proved themselves most useful and effective. People mostly follow watching videos, to have a clear picture of understanding any sort of information. Following the demand, brands are following video techniques effectively for their websites. For websites, promotional videos, interview videos, brand awareness videos, specialized product videos etc. are trending. Videos help in involving the audience by enthusiastically delivering them relevant data. In website designs, the videos had taken shape from informational to effective design elements and became an effective marketing tool.
Organic shapes:- In 2019, geometric shapes were a big website trend, but now they are replaced by organic shapes. Organic or fluid shapes break the sections of the website without lines or any geometry shape. They are also used in backgrounds as Android uses circles behind every item on their homepage. These are the shapes similar to nature such as lake's edges, hills and how they are winding and asymmetrical.
Apart from these five there are numerous websites designing trends which designers are following for making websites engaging and productive. Some of them more are alterations in scrolling, parallax animations, maximalist or minimalist extremes, cursor actions or icons, neomorphism, Retro fonts, Vector art, Bottom lines, smart content load, personalized content, micro interactions and animations, material design etc. These are the website design trends for 2021, recommended for websites. Before getting your website designed, know about these and get your website designed according to latest market trends.
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